Customer Services
Recycle More In-Store
BRITA cartridge collection
Millions of households already choose BRITA filtered water for cleaner, clearer great tasting drinks; but did you know that BRITA is the only water filter brand to recycle its cartridges. In line with the growing consumer demand for greener living, BRITA has launched an in store recycling scheme, providing bins to collect its filter cartridges in our stores.
The BRITA branded bins will be located next to the existing water filter fixture in store and can take all BRITA filter cartridges including those for BRITA jugs and the new BRITA water filter taps. It is hoped that by locating the bins beside the current water filter fixture, consumers will be reminded to return their used cartridges when they visit the store to purchase new ones.
As the world leaders in household water filtration, BRITA is at the forefront of innovation in the water filter market. Most recently launching MAXTRA - its best ever performing cartridge - with improved limescale reduction and easier handling. The MAXTRA cartridges are 100% recyclable and delivers up to 150 litres of BRITA filtered water - so with one cartridges equivalent to hundreds of empty bottles, you are not only getting less limescale and less chlorine, but less waste too!
Where do battery collections go?
After the customer deposits the batteries into one of our BatteryCans we send them via BatteryBack to one of two sites in Belgium where the company REVATECH S.A. recycles them. Revatech as a company recovers and disposes of some 155,000 tonnes of dangerous and non-dangerous industrial waste annually, by mechanical, biological and physico-chemical processes.
For more information on recycling visit www.recyclemore.co.uk